YOU'RE JUST MISSING ON
REAL GROWTH.
Our Technology-first Agency can help.
Our Technology-first Agency
can help.
Every new venture holds a reservoir of untapped growth potential.
Stop doing marketing like it's 2010 and unlock opportunities by leveraging the latest in martech, sales-tech, AI, automation, and data science.
Every new venture holds a reservoir of untapped growth potential.
Every new venture holds a reservoir of untapped growth potential
Stop doing marketing like it's 2010 and unlock opportunities by leveraging the latest in martech, sales-tech AI, automation, and data science.
Stop doing marketing like it's 2010 and unlock opportunities by leveraging the latest in martech, sales-tech AI, automation, and data science.
We are Higher Self Ventures 🤝
We are Higher Self Ventures 🤝
We are Higher Self Ventures 🤝
Higher Self Ventures is a growth & martech boutique agency that leverages innovative digital frameworks and transformational tools to streamline marketing processes and capture value from early-stage startups and new ventures.
Unlike traditional marketing agencies and consultancies, we work to understand your business needs deeply and help set up workflows that work for you when no body else is. We're also different to other MarTech agencies, as we offer a full end-to-end solution, from consulting to implementation and ongoing management.
Higher Self Ventures is a growth & martech boutique agency that leverages innovative digital frameworks and transformational tools to streamline marketing processes and capture value from early-stage startups and new ventures.
Unlike traditional marketing agencies and consultancies, we work to understand your business needs deeply and help set up workflows that work for you when no body else is. We're also different to other MarTech agencies, as we offer a full end-to-end solution, from consulting to implementation and ongoing management.
Growth
Growth
We approach every opportunity with an experimentative approach, and a science-backed hacker mindset.
We approach every opportunity with an experimentative approach, and a science-backed hacker mindset.
We approach every opportunity with an experimentative approach, and a science-backed hacker mindset.
Customer Acquisition
Customer Acquisition
Retention Marketing
Retention Marketing
Revenue Growth
Revenue Growth
Market & Competitive Intelligence
Market & Competitive Intelligence
GTM Leadership
GTM Leadership
Sales Enablement
Sales Enablement
Automation
Automation
We infuse advanced tech and AI into every step of the funnel to magically draw leads, visitors and customers in.
We infuse advanced tech and AI into every step of the funnel to magically draw leads, visitors and customers in.
We infuse advanced tech and AI into every step of the funnel to magically draw leads, visitors and customers in.
Lead Gen & Enrichment
Lead Gen & Enrichment
Email Automation
Email Automation
Workflow Automation
Workflow Automation
CRM Automation
CRM Automation
Social Media Automation
Social Media Automation
Analytics
Analytics
We inform your every decision with strategic insights uncovered by data, well-crafted KPIs, and ROI analyses.
We inform your every decision with strategic insights uncovered by data, well-crafted KPIs, and ROI analyses.
We inform your every decision with strategic insights uncovered by data, well-crafted KPIs, and ROI analyses.
Funnel Analysis
Funnel Analysis
CRO & User Metrics
CRO & User Metrics
Customer Insights
Customer Insights
Campaign Performance Analysis
Campaign Performance Analysis
Product Analytics
Product Analytics
Connect with us
Why The "Higher Self"?
Why The "Higher Self"?
Why The "Higher Self"?
The Higher Self is like a guiding star, revealing hidden strengths and new horizons.
Just as individuals can transcend their limitations to achieve greater impact and purpose, we see startups as dynamic entities also striving to realize their most ambitious visions.
Our mission is to help you navigate this journey, breaking through old barriers and charting your venture's highest realization.
The Higher Self is like a guiding star, revealing hidden strengths and new horizons.
Just as individuals can transcend their limitations to achieve greater impact and purpose, we see startups as dynamic entities also striving to realize their most ambitious visions.
Our mission is to help you navigate this journey, breaking through old barriers and charting your venture's highest realization.
Because the higher self embodies ultimate wisdom, we aim to transform data points into lightbulb insights and confident next steps
Because the higher self embodies ultimate wisdom, we aim to transform data points into lightbulb insights and confident next steps
Because the higher self embodies abundance, we aim to allocate marketing resources efficiently for optimal outcomes
Because the higher self embodies abundance, we aim to allocate marketing resources efficiently for optimal outcomes
Because the higher self operates with effortless grace, we aim to find transformation tools that magically draw customers through funnels
Because the higher self operates with effortless grace, we aim to find transformation tools that magically draw customers through funnels
Just like the higher self taps into deeper connectedness, we map your environment to tap into market trends and dynamics
Because the higher self taps into deeper connectedness, we map your environment to tap into market trends and dynamics
Just like the higher self taps into deeper connectedness, we map your environment to tap into market trends and dynamics
I'm Jad, and I lead on crafting winning digital strategies for you
I'm Jad, and I lead on crafting winning digital strategies for you
I'm Jad, and I lead on crafting winning digital strategies for you
I am a data-driven growth marketer and strategist with 11+ years of experience in launching and scaling new and innovative ventures. I combine a strategic analytical mindset with a hands-on experimental approach to address opportunities innovatively, and move the right metrics upwards. I hold an MBA from London Business School and a Masters in Management from the IE business School in Madrid.
I work with some amazing freelancers and top-notch advisors from my worldwide b-schools alumni network, my ex-colleagues at startups or agencies, and vetted digital experts in the field.
I am a data-driven growth marketer and strategist with 11+ years of experience in launching and scaling new and innovative ventures. I combine a strategic analytical mindset with a hands-on experimental approach to address opportunities innovatively, and move the right metrics upwards. I hold an MBA from London Business School and a Masters in Management from the IE business School in Madrid.
I work with some amazing freelancers and top-notch advisors from my worldwide b-schools alumni network, my ex-colleagues at startups or agencies, and vetted digital experts in the field.
Connect with us
My Portfolio & Experience
My Portfolio & Experience
📃 Anghami
Growth Marketing Lead
My first Growth Marketing role in 2013 was at Anghami, a music streaming that we took to 25M+ users in 2016, and that later listed on the NASDAQ in 2022 with 80M+ users. I quickly made it into the “core founding team” and kickstarted the digital marketing function with various projects randing from strategy, ops and analytics. I learned the art of growth by "doing”, i.e. setting up data-driven processes from scratch, launching mobile app campaigns, and discovering the B2C Martech categories that still matter today.
My first Growth Marketing role in 2013 was at Anghami, a music streaming that we took to 25M+ users in 2016, and that later listed on the NASDAQ in 2022 with 80M+ users. I quickly made it into the “core founding team” and kickstarted the digital marketing function with various projects randing from strategy, ops and analytics. I learned the art of growth by "doing”, i.e. setting up data-driven processes from scratch, launching mobile app campaigns, and discovering the B2C Martech categories that still matter today.
📃 Gritwell
Strategic Advisor
I acted as a strategic advisor to the founder of this US-based alternative medicine startup & marketplace.
My scope revolved around attending bi-weekly meetings for a full-year to provide strategic thinking & growth advisory. I helped in forming a strong fundraising narrative that led to $3M+ in funds invested, and consulted on the startup's GTM strategy that quickly led to $30K+ MRR
I acted as a strategic advisor to the founder of this US-based alternative medicine startup & marketplace.
My scope revolved around attending bi-weekly meetings for a full-year to provide strategic thinking & growth advisory. I helped in forming a strong fundraising narrative that led to $3M+ in funds invested, and consulted on the startup's GTM strategy that quickly led to $30K+ MRR
📃 Berytech fund II
Interim Executive
With a team of 3 hired by the Berytech Fund, we attempted to turn around a failing foodtech startup whose founders left but still had persistent user traffic. After initial research and analysis, I received buy-in from the fund’s GP and the board to lead a b-model pivot towards e-commerce, then designed the product and marketing strategies that suits the roadmap. The project was halted due to the Lebanese economic and banking crisis of 2019-2020
With a team of 3 hired by the Berytech Fund, we attempted to turn around a failing foodtech startup whose founders left but still had persistent user traffic. After initial research and analysis, I received buy-in from the fund’s GP and the board to lead a b-model pivot towards e-commerce, then designed the product and marketing strategies that suits the roadmap. The project was halted due to the Lebanese economic and banking crisis of 2019-2020
📃 ORIGIN, Branding and Marketing Agency
Growth Architect
At ORIGIN, I worked under the head of marketing on more than 8 client projects ranging from large corporates like BCG who were launching their Jeel Tamooh yearly cohort and PwC who were launching their academy's in KSA, to real estate developers launching mega-projects, a new healthy-eating restaurant in Jeddah, and a uniquely differentiated health and wellness center in Beirut. I researched markets, led strategic presentations, and launched complex digital campaigns.
At ORIGIN, I worked under the head of marketing on more than 8 client projects ranging from large corporates like BCG who were launching their "Jeel Tamooh" yearly cohort and PwC who were launching their academy's in KSA, to real estate developers launching mega-projects, a new healthy-eating restaurant in Jeddah, and a uniquely differentiated health and wellness center in Beirut. I researched markets, led strategic presentations, and launched complex digital campaigns.
At ORIGIN, I worked under the head of marketing on more than 8 client projects ranging from large corporates like BCG who were launching their Jeel Tamooh yearly cohort and PwC who were launching their academy's in KSA, to real estate developers launching mega-projects, a new healthy-eating restaurant in Jeddah, and a uniquely differentiated health and wellness center in Beirut. I researched markets, led strategic presentations, and launched complex digital campaigns.
📃 Englease
Growth & Analytics Lead
At this language learning startup, I held a Growth and Business Intelligence exec role, where I took on the challenging task of uncovering the company’s growth model by stitching the data together, and shifting the culture towards data-driven decision-making. In less than a year, I went through data collection, metrics modeling, and setting up dashboards for CAC, LTV, RFM and cohorts while simultaneously pushing 8 customer success managers to optimize NPS and increase sales. I then used the insights to support in raising $3M on a data-driven roadmap and engaging growth narrative.
At this language learning startup, I held a Growth and Business Intelligence exec role, where I took on the challenging task of uncovering the company’s growth model by stitching the data together, and shifting the culture towards data-driven decision-making. In less than a year, I went through data collection, metrics modeling, and setting up dashboards for CAC, LTV, RFM and cohorts while simultaneously pushing 8 customer success managers to optimize NPS and increase sales. I then used the insights to support in raising $3M on a data-driven roadmap and engaging growth narrative.
📃 Truffle Hound
Market Research
I joined this London-based private seed fund for the whole duration of my MBA second year to analyze investment flow, M&A activity and promising companies in the computer vision and augmented reality markets. My research led to deriving 11 market value themes and identifying emerging opportunities around 160+ companies. I translated insights into a research report which was shared with 40+ founders and 20+ investors to promote our findings and create connections.
I joined this London-based private seed fund for the whole duration of my MBA second year to analyze investment flow, M&A activity and promising companies in the computer vision and augmented reality markets. My research led to deriving 11 market value themes and identifying emerging opportunities around 160+ companies. I translated insights into a research report which was shared with 40+ founders and 20+ investors to promote our findings and create connections.
📃 Writer & Educational
Content Creator
Personal Project
Since 2016, I've written 15+ articles on venture strategy and emerging technology trends on Medium with 20,000+ reads to date. In 2019, I wrote a 99-page ebook, “Creating the Future” on entrepreneurial success and purpose. In 2020, I developed a 2-hr video course on startup growth & marketing with a local startup accelerator
Since 2016, I've written 15+ articles on venture strategy and emerging technology trends on Medium with 20,000+ reads to date. In 2019, I wrote a 99-page ebook, “Creating the Future” on entrepreneurial success and purpose. In 2020, I developed a 2-hr video course on startup growth & marketing with a local startup accelerator
📃 Miscellaneous work w/ startup accelerators
Mentor & Trainer
Over and above my work engagements, I have trained and mentored more than 60+ startups inside incubators and accelerators in Lebanon and Saudi Arabia. To date, I've worked with LAU innovate at the Lebanese American University, Nucleus Ventures, and the Saudi Tourism Startup Accelerator. In addition to giving several training sessions in strategy, growth, and new product development, I regularly support ambitious founders by answering any question that comes to their mind.
Over and above my work engagements, I have trained and mentored more than 60+ startups inside incubators and accelerators in Lebanon and Saudi Arabia. To date, I've worked with LAU innovate at the Lebanese American University, Nucleus Ventures, and the Saudi Tourism Startup Accelerator. In addition to giving several training sessions in strategy, growth, and new product development, I regularly support ambitious founders by answering any question that comes to their mind.
📃 Comin
GTM consultant
I joined a team of 3 consultants at Commercial Insurance (Lebanon) to drive the launch of a corporate insurtech venture. After a deep dive into market trends, I supported consumer research, positioning studies that helped define short-term, and marketing campaigns that led to 7,000 total customers, accurately hitting an initially agreed-upon target of 1,000 customers/month
I joined a team of 3 consultants at Commercial Insurance (Lebanon) to drive the launch of a corporate insurtech venture. After a deep dive into market trends, I supported consumer research, positioning studies that helped define short-term, and marketing campaigns that led to 7,000 total customers, accurately hitting an initially agreed-upon target of 1,000 customers/month
📃 Sharqiya TV / 1001
Innovation advisor
My engagement with the Sharqiya media group was in two parts. On one hand, I led due diligence for the group’s investment in an e-commerce startup (a media-for-equity deal), modeling business metrics/KPIs, and assessing strategies related to the partnership. On another hand, I supported strategy development for a Netflix-like streaming corporate venture and created financial plans to model a $5M strategic investment in the venture, now called 1001.
My engagement with the Sharqiya media group was in two parts. On one hand, I led due diligence for the group’s investment in an e-commerce startup (a media-for-equity deal), modeling business metrics/KPIs, and assessing strategies related to the partnership. On another hand, I supported strategy development for a Netflix-like streaming corporate venture and created financial plans to model a $5M strategic investment in the venture, now called 1001.
📃 Livada
Co-founder
I founded Livada, an intelligent fintech platform after uncovering a market opportunity in 2021. In two years, I developed am online planning tool for parents to plan and fund their children's education and enrichment. I used no-code and generative AI (self-designed & self-taught), then undergone 1 year of user feedback and value prop iteration (200+ feedback calls). The venture is still in development and has already made it into the LLoyds Bank Innovation Program, a Dubai-based edtech incubators, and impressed modern parents from around the world.
I founded Livada, an intelligent fintech platform after uncovering a market opportunity in 2021. In two years, I developed am online planning tool for parents to plan and fund their children's education and enrichment. I used no-code and generative AI (self-designed & self-taught), then undergone 1 year of user feedback and value prop iteration (200+ feedback calls). The venture is still in development and has already made it into the LLoyds Bank Innovation Program, a Dubai-based edtech incubators, and impressed modern parents from around the world.
📃 Sleep Comfort
Freelance Digital Marketer
Freelance Digital
Marketer
One of the most fun projects lately, I helped this long-lasting home furniture brand launch their ecommerce website and digital campaigns for a few hours per week's work. Sales went up consistently, the ROAS was more than 10x, campaigns like Black November and the Grand Bazaar were successful, and analytics-driven recommendations were highly accurate - everyone was happy. That's the best outcome for any client.
One of the most fun projects lately, I helped this long-lasting home furniture brand launch their ecommerce website and digital campaigns for a few hours per week's work. Sales went up consistently, the ROAS was more than 10x, campaigns like Black November and the Grand Bazaar were successful, and analytics-driven recommendations were highly accurate - everyone was happy. That's the best outcome for any client.
My Consulting Approach
My Consulting Approach
👨💻 Entrepreneurial, First
👨💻 Entrepreneurial, First
I understand the hustle, the passion, and the drive it takes to steer a business towards success. My approach infused every project with the kind of energy, innovation, and forward-thinking that only a founder can bring.
I understand the hustle, the passion, and the drive it takes to steer a business towards success. My approach infused every project with the kind of energy, innovation, and forward-thinking that only a founder can bring.
🤓 Generalist, Second
🤓 Generalist, Second
I'm used to wearing many hats and have studied the intricate web of digital business from all its angles. This positions me to find hidden connections, consider the business as a whole, and collaborate with leaders across functions.
I'm used to wearing many hats and have studied the intricate web of digital business from all its angles. This positions me to find hidden connections, consider the business as a whole, and collaborate with leaders across functions.
🧮 Data-driven, Third
🧮 Data-driven, Third
My data-driven approach brings transparency and insight into your strategy. By getting our hands dirty with diverse data sets, we can help eliminate guesswork and ensure that every path taken is backed by numbers and leading metrics.
My data-driven approach adds transparency and insight into your strategy. Only by getting our hands dirty with the data we can pinpoint what is working and what isn't, helping to eliminate guesswork and ensure that every step taken is backed by numbers and leading metrics.
My data-driven approach brings transparency and insight into your strategy. By getting our hands dirty with diverse data sets, we can help eliminate guesswork and ensure that every path taken is backed by numbers and leading metrics.
What's on your mind?
What's on your mind?
